Hello My Name Is Kathy

I Finished My Finals!!!

6/24/2011

Please forgive my absence I was neck high in final projects... It is sad to see these classes end because I truly did enjoy them both: Public Speaking for the Professional was so much more fun than I thought it would be and Communication and Conflict was certainly a educational class. I learned a lot about the true art of communicating in conflict.
But I must say I am glad to be moving forward too.
What's in store for next term?
Tools for the Digital Age and
Arts and Humanities: 2oth Century and beyond
and I got the best news recently too: After the completed the review of my degree plan (at my request) They say I actually only have 5 Terms left!!! I will be done in August 2012!
Well, I am off for some much needed rest and I shall return in force over the next few weeks.

Have a Supertastic Weekend!!!

God Bless
Kat

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My Blog on Marketing 3: Building Relationships

6/10/2011

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My Blog on Marketing 3: Building Relationships

Marketing Skills

In My Blog on Marketing 2 I talked about how important it is to know your "why" about being in business for yourself. Knowing your "why" will keep you moving on those times that business is slow, when you've been up all night with the baby or when you just need motivation. Next to knowing your "why" the next most important Marketing Skill in a successful Marketing plan is: Building Relationships.
When you put the relationship between you and the customer first, the customer feels important, they think they are getting quality products or services because they know you and your business gains a lifelong, loyal customer who will tell others about you. You can't force this through, building relationships in marketing takes time.

Marketing Skills

This Marketing Skills key is designed to get the customer to come to you and ask you for your information. Let them see that you care about what matters to them, that you have the solution to whatever it is they need, and you are a person that gives value to their life regardless of whether you make money or not. Once you have done this they will seek you out and ask you what you have to offer and they will feel good about themselves when they do business with you because they will feel they are supporting the good guy and getting what they want at the same time.

Technology today makes a great way to reach out to your Marketing prospect or customer and give them value that will build the bridge to future relationships with them. Some of the methods you can use are: Posting quotes in social media sites and on your blogs. Creating notes on social sites such as Facebook like my friend Vadim Dambreville did on Facebook about important topics to consumers. Some great topics to I suggest for someone just developing their online Marketing Skills are: how to stay safe on the internet "Simple things to remember to trip up the Tripster", blogs about things that are funny or interesting, "Just for Fun" or simply talking about things of interest to you such as: "Life is Good." Adding a blog to your business site so that your fans can easily follow important things about the business and the people that are important to it is another great Marketing Skill that helps build relationships.

Marketing Skills

I have learned, in the Marketing Survival Skills program I belong to, there is only one simple thing to remember if you are to be successful with building relationships and that is the rule of giving 95% value (content that is important to the customer) and 5% take, (posting a call to action such as a link to the business website.) This is a passive way of putting the customer in control of opting to see what you have to offer. And being in control is something that everyone wants. Giving value can take a little longer than spamming but is much more effective in the long run.

In Conclusion:

Marketing Skills that help you build your business through building relationships may take a little longer but once you establish yourself and your purpose in the lives of your target audience, the rewards make it more than worth the time and effort. People will appreciate your efforts and in turn spread the word to others, before long you will find your business is exploding and taking on a life of its own. So the next time you hear someone say "It's all in the numbers, spam your market to reach the masses!" ask them "So how's that going for you?" Then start using those fine tuned Marketing Skills to begin building a relationship with them and soon they too will be asking you what you are doing too.

Marketing Skills

This will be the last on this series for now
For Free training series on Social Media Mastery Click the Pic ---->>>

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Because 5/05/11 was National Cancer Survivor Day

6/5/2011

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I found this online and felt it was worthy to post on my blog on this National Cancer Survivor Day, May it speak to you about life and about what all cancer survivors already know:
Life is not a race
Do take it slower
Hear the music
Before the song is over

The author is unknown and the date was not applied so if you know who wrote it please share.

Slow Dance

This is a poem was said to be written by a teenager with cancer

She wants to see how many people “get” her poem
It is quite the poem please pass it on
It says she was a terminally ill young girl in a New York Hospital
And It was sent by a medical doctor

SLOW DANCE

Have you ever watched kids
On a merry-go-round
Or listened to the rain
Slapping on the ground

Ever followed a butterfly’s erratic flight
Or gazed at the sun in the fading light

You’d better slow down
Don’t dance so fast
Time is short
The music won’t last

Do you run through each day on the fly?
When you ask how are you?
Do you hear the reply?

When the day is done
Do you lie in your bed
With the next hundred chores running through your head?

You’d better slow down
Don’t dance so fast
Time is short
The music won’t last

Ever told your child,
We’ll do it tomorrow?
And in your haste
Not seen his
Sorrow?

Ever lost touch
Let a good friendship die
Cause you never had time
To call and say “Hi”

You’d better slow down
Don’t dance so fast
Time is short
The music won’t last

When you run so fast to get somewhere
You miss half of the fun of getting there
When you worry and hurry through your day
It’s like an unopened gift
Thrown away

Life is not a race
Do take it slower
Hear the music
Before the song is over

*****************

I don’t know who really wrote this but the poem has an important message and I feel it is worth sharing with you.

Every day young children have been told by a doctor they have cancer or are fighting this ugly monster and I imagine if you asked them they would tell you:

Live life to its fullest, Slow down, Hear the music, Before the song is over.

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My Blog on Marketing part 2

5/18/2011

13 Comments

My Blog on Marketing part 2

My Blog on Marketing

This is a continuation of a previous blog that I did aptly named "My Blog on Marketing".
in that blog I clarified what spamming is and identified it as coming from the old school marketing days of "Its all about the numbers." Then pointed out how building relationships was a better way to build your business today.
I left off with stating that while there is some merit to wanting to build a large customer base or list, there are better ways to do it now.

Marketing with Purpose

Martin Luther King, Abraham Lincoln, Betty Ross, The things they did and said were important because they had purpose and integrity. Purpose and Integrity: Vital to building your business: Purpose and integrity in your day to day business activities have become vital to connecting the consumer with the marketer or business. People want to do business with: 1.Companies they can trust, who is willing to be open with what they do with their money. I am not referring to intricate details about how the business is run, but rather the kind of charity groups the sponsor and that they are not tied to something that the consumer would not want to be a part of. 2.Which brings me to the most important quality that today's consumers look for: The purpose that drives the company. Consumers, People, like to feel they are a part of something important, Martin Luther King, Abraham Lincoln, Betty Ross, The things they did and said were important because they had purpose and integrity. The fact that they had integrity and people believed in their purpose made their actions important and people listened and followed them.

Marketing Purpose

Now that I have established why integrity and purpose are important to building your business, I would like to show you one way that companies today are reaching out to their target market and building their customer base using purpose as their way to connect with their customers. Contributing a portion of their earnings to major causes that consumers want to help. Due to the current economic times, people have found that they can't give to the things that they consider important because they need every cent to meet their needs. Tide laundry soap and Amega Global are two companies that are doing just that. Tide has started a mobile laundry service that services areas in our country that are hard hit by natural disasters. They promote this by offering to contribute money from sales of t-shirts to run these mobile laundry centers. Amega Global, a revolutionary health care company, through its Amega Global Foundation, does this by contributing a percentage of what they earn to the cause of helping Japan recover from their recent earthquake disaster among other projects. Now as a small time business owner it is not feasible for you to do what these major companies are doing. But you can connect with others through showing them who you are and what your purpose is for your business. In other words make sure they know you have integrity and they know your "why." Of course you need to know your why before you can tell others, so I suggest that if you don't know why you are in business, what your purpose is, then I suggest you take some time out to think about it and write it down. Mike Hobbs of Marketing Survival Skills says that writing down your "why" is crucial to you having a successful business. Well once again this blog has gotten quite long so I will continue this in another blog. Kathy If you want to know more on how to sponsor one person a day into your business now click here

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My Blog on Marketing

5/1/2011

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Marketing Class

Today I decided, after being encouraged to do so by my friend Vadim Dambreville to do a series based on information that I put in my final project that I did in one of my classes last term.I learned from a lot of places and people such as Marketing Survival Skills . But there are many other great leaders and I will be mentioning them throughout the blogs over the next few weeks.)
My topic was on Old School Marketing, Spamming, and Current Technology.

Old school Marketing (its all about the numbers) has given way to what we now call spamming. It is much more than unwanted emails, social sites such as Facebook, Twitter and even YouTube have become prime targets for ways to easily put unsolicited, unexpected advertising for everything from products for sell to starting an online business, in front of people. But in today's technological age it is also no longer necessary, nor effective to build your business using this technique.

Marketing Changes

There is some validity to the philosophy that the more people that see what you are offering, the greater your Marketing arena, the more business you will generate.

But there is better way to do that. Today's target Market no longer buys products based solely on the amount of times they have seen something. Nor do they want to jump on the band wagon of the newest business or program that came along just because "my best friend Lou's Mom is doing it."

Today's consumer is much more particular, as an online marketer myself, I have seen first hand that today's consumer wants to know who they are supporting before they spend their money and recent technological advances have given them the opportunity to find this information out in a relatively short time.

The internet has also removed the barriers of distance and the "walls" that prevented us from crossing internationally to other countries, and now offers ways for families, friends and others to connect more freely and find more information than we have ever had access to before. While this does create a larger target market and more ways to spam or "get the numbers." it also opens the door for Bobby Sue to ask Aunt Jammy "What kind of stainer she uses or has she ever heard of....?" from halfway around the world. So you had best be prepared to ensure that Aunt Jammy knows about what you are Marketing personally. One way to do that is through online connections on social sites so she will recommend what you are selling

Barriers Removed

"But how do I do that, you ask? I can't be hopping all over the universe just to make sure one little ole lady is aware of what I am Marketing so she will recommend me?"

That's true you can't and to try to do that would be insane!
But you can get your brand out there and develop your target Market by creating "fan pages" and building connections through the same methods that Bobby Sue uses to connect with Aunt Jammy. (I will discuss this in another blog.)

So should I just forget about all the great training I received on Marketing enduring the "its all about the numbers" days?"

No, it still has its place. Just not in the form of spamming. If you are patient and take the time to build relationships by showing what you are Marketing and letting the world see the person behind the company, then you will succeed. This is getting kind of lengthy so I will continue this on the next blog…

Hope to see you there!

Kathleen

If you don't want to wait to start seeing good training on social media marketing click the link below.
http://marketingsurvivalskills.net/kathleen

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YOU LOVED...

4/22/2011

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You loved me enough to reach out to me where I was at.
You loved me enough not to leave me where You found me.
I for one, am so glad You found me.
Thank you Jesus for suffering through the most unimaginable horrors even though You did not have to.
Thank you God for giving Your Son to pay the price for me.
Jesus, You didn't have to go through this, You didn't have to LET them do this to you. Thank You for paying the Price that I could never pay.
Thank You Thank You Thank You for doing it all just to so You would never have to be without me.
Jesus You are my best friend!

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Just for Fun

4/13/2011

5 Comments

Just For Fun

Just for fun~
Arbitrator: A cook that leaves Arby's to work at McDonald's.
Avoidable: What a bullfighter tries to do.
Baloney: Where some hemlines fall.
Bernadette: The act of torching a mortgage.
Burglarize: What a crook sees with.
Control: A short, ugly inmate.
Counterfeiters: Workers who put together kitchen cabinets.
Eclipse: What an English barber does for a living.
Eyedropper: A clumsy ophthalmologist.
Heroes: What a guy in a boat does.
Left Bank: What the robber did when his bag was full of loot.
Misty: How golfers create divots.

Really? Thanks for the Warning

Paradox: Two physicians.
Parasites: What you see from the top of the Eiffel Tower.
Pharmacist: A helper on the farm.
Polarize: What penguins see with.
Primate: Removing your spouse from in front of the TV.
Relief: What trees do in the spring.
Rubberneck: What you do to relax your wife.
Seamstress: Describes 200 pounds in a size two.

Selfish: What the owner of a seafood store does.
Subdued: A guy who works on one of those submarines.
Sudafed: Bringing litigation against a government official.

Kat Cooley
For More Fun Connect with me on Face Book
http://www.facebook.com/cooleykat

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Life is Good

4/7/2011

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Ever had one of those spells where you just can't seem to get everything done no matter how hard you try? But Life is good because your busy and that is what matters most.
Well I am having one right now. Between my new business venture, which is doing really well, finishing finals and life in general I have been so busy its hard to keep up with things!! Add to that the internet going down and you have a recipe for some really interesting times! Good news is that because the internet was down I worked more on my final projects and will get better grades and I made a connection with several interested in my business while I was out using other internet services at my local Panera breads cafe.
So life is still good and I am seeing proof that no matter what is going on around you if you keep your focus on the good then the rest will take care of itself
I know I haven't been around much BUT I am back and I will be catching up soon enough.
God's blessings to all and I am looking forward to catching up with everyone soon.
Kathleen

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Lesson Learned: Overlooking The Tried & True

2/28/2011

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Lesson Learned: Overlooking The Tried And True

Marketing Training

Today I have many things I would like to blog about. Great ideas that came from some really good sources. But instead I am going to discuss a Lesson Learned that I nearly made me miss the boat. The thing that gets me the most though, is the fact that what I needed to do was right there, staring me in the face. Just like the monkey here and I was so focused on trying to get "the water" I almost missed what I needed to do. I have recently decided to get in touch with my downline members, just to check up and see how they were doing. So I sent out an e-mail, and, in one case where no response was received facebook direct connect and skype request for a time that calling would be good for them.

Tried and True Phone

The problem came in that this one person never responded and after several attempts I "assumed" she was no longer interested and just stopped trying. Till one day a few weeks later I got a frantic e-mail. Just got your message, it was all in my spam, canceled it all cause you weren't around PLEASE HELP!!! So I finally picked up the phone and did the one thing I should have done from the beginning. Can you say Lesson Learned? In the end all was saved, it was much time spent undoing the damage I did by Overlooking The Tried and True.

Lesson Learned

Yes, technology is great. Yes, many can and do communicate quite effectively through many mediums of online contact. BUT there is nothing like the Tried and True, Lesson Learned about the good ole' fashion phone call.

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Simple Things to Remember: To trip up the tripsters

2/21/2011

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Simple Things To Remember to avoid this look

An increasing amount of my friends of late have had their lives turned topsy turvy online and they all seem to say the same things when questioned about how they got caught in the unfriendly web of a tripster.

So I decided to put out the Simple Things to Rememberthat I use as guidelines.
1. To combat those that have nothing better to do than upset peoples lives by taken over their facebook or skype. Always ask when a"friend" posts on your wall, "Come check this out..."or "I am using this application now come try it."

2. It is one of the Simple Things to Remember to Never, Never click links that you did not request, without first confirming that it is from your friend. EVEN if the friend types a message with the link. I have found "bots", viruses, and hackers do not respond to queries and if, on rare occasion, they do, it is easy to spot that it is not your friend.

Some tips that are Simple Things to Remember For my female friends:

3. If the friend request starts with or the conversation starts with: "I saw your profile and you are lovely" or any version of that. RUN, FAST to the delete/block option and remove them.

4. If they ask if you are married and how old you are in the first few conversations...delete them, they are scammers looking for women, usually in their 40's, that they think will be easy prey because they are alone.

Another easy rule of thumb that is Simple to Remember:
5. If you see that the page of a man asking to friend you is mostly or all females, has generic or no information related to business, and is usually representing himself as being young, then he is most likely not looking for business contacts and rarely wants to be just friends. Sometimes, just for fun; I will accept them, then throw them a business opportunity that costs significant money. If they are a scammer or up to no good they will refuse on the basis that it costs them money, without ever looking at it.

6. This one is a given Simple thing to Remember, if they ask for connection in skype or anywhere, in a language not your own, chances are they are NOT looking for just friends, hit ignore and move on. Besides why would you want to connect with someone that cannot speak your own language or at least one that you speak? Translators are great, and in the business world that is a must. But at least be able to say hello in the language of the one you wish to speak with.

Simple Things To Remember if it ever happens

Finally, if you do wind up with ads all over your page or fake posts going out to all your friends, don't panic, go to your account and change your password...if it is an application remove it first and then change your password. Oh and just in case: write down or save your contacts to another location so if you get locked out you can recover much faster. Happy Surfing my friends and Remember the Simplest Things can make the difference between hack 'em or whack 'em and you want to be the whacker.

For more info on Kathy's businesses or to learn more ways to promote yourself online in any business, click the link and send me a friend request! http://www.facebook.com/cooleykat

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