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My Blog on Marketing part 2

5/18/2011

13 Comments

 

My Blog on Marketing part 2

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My Blog on Marketing
This is a continuation of a previous blog that I did aptly named "My Blog on Marketing".
in that blog I clarified what spamming is and identified it as  coming from the old school marketing days of "Its all about the numbers." Then pointed out how building relationships was a better way to build your business today.
I left off with stating that while there is some merit to wanting to build a large customer base or list, there are better ways to do it now.


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Marketing with Purpose
Martin Luther King, Abraham Lincoln, Betty Ross, The things they did and said were important because they had purpose and integrity.                                                                                  Purpose and Integrity: Vital to building your business:                                                        Purpose and integrity in your day to day business activities have become vital to connecting the consumer with the marketer or business. People want to do business with:                    1.Companies they can trust, who is willing to be open with what they do with their money. I am not referring to intricate details about how the business is run, but rather the kind of charity groups the sponsor and that they are not tied to something that the consumer would not want to be a part of.                                                       2.Which brings me to the most important quality that today's consumers look for: The purpose that drives the company. Consumers, People, like to feel they are a part of something important, Martin Luther King, Abraham Lincoln, Betty Ross, The things they did and said were important because they had purpose and integrity. The fact that they had integrity and people believed in their purpose made their actions important and people listened and followed them.

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Marketing Purpose
Now that I have established why integrity and purpose are important to building your business, I would like to show you one way that companies today are reaching out to their target market and building their customer base using purpose as their way to connect with their customers. Contributing a portion of their earnings to major causes that consumers want to help. Due to the current economic times, people have found that they can't give to the things that they consider important because they need every cent to meet their needs. Tide laundry soap and Amega Global are two companies that are doing just that. Tide has started a mobile laundry service that services areas in our country that are hard hit by natural disasters. They promote this by offering to contribute money from sales of t-shirts to run these mobile laundry centers. Amega Global, a revolutionary health care company, through its Amega Global Foundation, does this by contributing a percentage of what they earn to the cause of helping Japan recover from their recent earthquake disaster among other projects.                                           Now as a small time business owner it is not feasible for you to do what these major companies are doing. But you can connect with others through showing them who you are and what your purpose is for your business. In other words make sure they know you have integrity and they know your "why."                                                             Of course you need to know your why before you can tell others, so I suggest that if you don't know why you are in business, what your purpose is, then I suggest you take some time out to think about it and write it down. Mike Hobbs of Marketing Survival Skills says that writing down your "why" is crucial to you having a successful business.                                                                                                            Well once again this blog has gotten quite long so I will continue this in another blog. Kathy If you want to know more on how to sponsor one person a day into your business now click here

13 Comments
Mike Hobbs link
5/18/2011 10:13:24 am

Thanks Kathy,

It's so true. If you don't know why you are doing this business everyday, then you will not have any motivation to actually get what needs to be done!

Mike

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David Dettmann link
5/18/2011 10:20:13 am

Great Post Kath I like the way you linked it all up Cheers Dave

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Lori Mooney link
5/18/2011 01:05:45 pm

Great information Kathy! The purpose of a company is now something we look at more than we ever used to. I believe the advent of social networking has made a companies purpose more available to its clients and customers and that's a good thing!

Looking forward to more from you!

Lori

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Keisha
5/18/2011 01:28:01 pm

I love this blog. I enjoy reading your blogs, I wish I had more time to read them daily. I will definitely be checking back quite frequently. Keep up the fabulous work. Kuddos.

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Kenworth Peters link
5/18/2011 03:27:21 pm

There is much to learn here, integrity and purpose is vital to any business. Again you have fall nowhere short of excellence with this post Kathy... you really rock.

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Sheryl link
5/19/2011 03:17:46 am

Indeed, if you do not have purpose and integrity in everything you do especially when it comes to your business, expect that you wouldn't reach the point that you longed been wanted to reach. And that is to become successful of the business that you have.

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Harv Whitman link
5/19/2011 06:05:09 am

Hi Kat,

Thanks for helping others realize that integrity and purpose forms the foundation of a successful business.

btw, good content is never too long to read. Keep up the great posts!

Blessings, Harv

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Brian Gosur link
5/20/2011 02:28:57 am

Great post Kathy. Thanks for all the good information on blogging.
God bless

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Jan Hickling link
5/21/2011 06:48:35 am

Purpose and Integrity should be part of all our action.
Jan Hickling

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Ruth link
5/23/2011 12:37:26 pm

Great stuff Kathy. Thanks for the invaluable information.

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Kathleen Cooley link
5/26/2011 02:43:22 pm

Thank you so much everyone for your wonderful comments.
Mike Hobbs: You are the best teacher I know!
Dave: You have been a tremendous encouragement my friend.
Lori: You hit the nail on the head with that comment.
Keisha: I always value your opinion, girl!
Kenworth: Thank you for your continued support and kind words.
Sheryl: You are absolutely correct!
Harv: Thank you for your kind words and for the comment on the length...I am a talker so I do try to keep that in mind :)
Brian: Your are certainly welcome, thank you for taking the time to comment.
Jan: You have always been a woman of integrity in my book.
Ruth: That means a lot coming from you my friend.

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Gabriele Cramer-Knebel link
6/4/2011 12:52:18 pm

Great information and so important to know the "why" you are doing this. This should actually be the first part of your business plan to write down your "why" otherwise you do not succeed in any business.
Thank you for sharing and waiting for Part 3,
Gabriele

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kathy cooley link
6/10/2011 11:58:26 am

That is so true Gabriele, Your why is what moves your to keep going when things are slow, when you've been up all night with the baby or you just don't feel like it.
Thanks for your comment
Kathleen

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    Kathleen Cooley

    I am an Online student at Kaplan University working on getting my Bachelors in Communications. I write free lance articles and work as an online marketer and business associate.
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