My topic was on Old School Marketing, Spamming, and Current Technology.
Old school Marketing (its all about the numbers) has given way to what we now call spamming. It is much more than unwanted emails, social sites such as Facebook, Twitter and even YouTube have become prime targets for ways to easily put unsolicited, unexpected advertising for everything from products for sell to starting an online business, in front of people. But in today's technological age it is also no longer necessary, nor effective to build your business using this technique.
But there is better way to do that. Today's target Market no longer buys products based solely on the amount of times they have seen something. Nor do they want to jump on the band wagon of the newest business or program that came along just because "my best friend Lou's Mom is doing it."
Today's consumer is much more particular, as an online marketer myself, I have seen first hand that today's consumer wants to know who they are supporting before they spend their money and recent technological advances have given them the opportunity to find this information out in a relatively short time.
The internet has also removed the barriers of distance and the "walls" that prevented us from crossing internationally to other countries, and now offers ways for families, friends and others to connect more freely and find more information than we have ever had access to before. While this does create a larger target market and more ways to spam or "get the numbers." it also opens the door for Bobby Sue to ask Aunt Jammy "What kind of stainer she uses or has she ever heard of....?" from halfway around the world. So you had best be prepared to ensure that Aunt Jammy knows about what you are Marketing personally. One way to do that is through online connections on social sites so she will recommend what you are selling
That's true you can't and to try to do that would be insane!
But you can get your brand out there and develop your target Market by creating "fan pages" and building connections through the same methods that Bobby Sue uses to connect with Aunt Jammy. (I will discuss this in another blog.)
So should I just forget about all the great training I received on Marketing enduring the "its all about the numbers" days?"
No, it still has its place. Just not in the form of spamming. If you are patient and take the time to build relationships by showing what you are Marketing and letting the world see the person behind the company, then you will succeed. This is getting kind of lengthy so I will continue this on the next blog…
Hope to see you there!
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