My Blog on Marketing 3: Building Relationships
When you put the relationship between you and the customer first, the customer feels important, they think they are getting quality products or services because they know you and your business gains a lifelong, loyal customer who will tell others about you. You can't force this through, building relationships in marketing takes time.
Technology today makes a great way to reach out to your Marketing prospect or customer and give them value that will build the bridge to future relationships with them. Some of the methods you can use are: Posting quotes in social media sites and on your blogs. Creating notes on social sites such as Facebook like my friend Vadim Dambreville did on Facebook about important topics to consumers. Some great topics to I suggest for someone just developing their online Marketing Skills are: how to stay safe on the internet "Simple things to remember to trip up the Tripster", blogs about things that are funny or interesting, "Just for Fun" or simply talking about things of interest to you such as: "Life is Good." Adding a blog to your business site so that your fans can easily follow important things about the business and the people that are important to it is another great Marketing Skill that helps build relationships.
Marketing Skills that help you build your business through building relationships may take a little longer but once you establish yourself and your purpose in the lives of your target audience, the rewards make it more than worth the time and effort. People will appreciate your efforts and in turn spread the word to others, before long you will find your business is exploding and taking on a life of its own. So the next time you hear someone say "It's all in the numbers, spam your market to reach the masses!" ask them "So how's that going for you?" Then start using those fine tuned Marketing Skills to begin building a relationship with them and soon they too will be asking you what you are doing too.
This will be the last on this series for now
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