My Blog on Marketing 3: Building Relationships
Marketing Skills
In My Blog on Marketing 2 I talked about how important it is to know your "why" about being in business for yourself. Knowing your "why" will keep you moving on those times that business is slow, when you've been up all night with the baby or when you just need motivation. Next to knowing your "why" the next most important Marketing Skill in a successful Marketing plan is: Building Relationships.
When you put the relationship between you and the customer first, the customer feels important, they think they are getting quality products or services because they know you and your business gains a lifelong, loyal customer who will tell others about you. You can't force this through, building relationships in marketing takes time.
When you put the relationship between you and the customer first, the customer feels important, they think they are getting quality products or services because they know you and your business gains a lifelong, loyal customer who will tell others about you. You can't force this through, building relationships in marketing takes time.
Marketing Skills
This Marketing Skills key is designed to get the customer to come to you and ask you for your information. Let them see that you care about what matters to them, that you have the solution to whatever it is they need, and you are a person that gives value to their life regardless of whether you make money or not. Once you have done this they will seek you out and ask you what you have to offer and they will feel good about themselves when they do business with you because they will feel they are supporting the good guy and getting what they want at the same time.
Technology today makes a great way to reach out to your Marketing prospect or customer and give them value that will build the bridge to future relationships with them. Some of the methods you can use are: Posting quotes in social media sites and on your blogs. Creating notes on social sites such as Facebook like my friend Vadim Dambreville did on Facebook about important topics to consumers. Some great topics to I suggest for someone just developing their online Marketing Skills are: how to stay safe on the internet "Simple things to remember to trip up the Tripster", blogs about things that are funny or interesting, "Just for Fun" or simply talking about things of interest to you such as: "Life is Good." Adding a blog to your business site so that your fans can easily follow important things about the business and the people that are important to it is another great Marketing Skill that helps build relationships.
Technology today makes a great way to reach out to your Marketing prospect or customer and give them value that will build the bridge to future relationships with them. Some of the methods you can use are: Posting quotes in social media sites and on your blogs. Creating notes on social sites such as Facebook like my friend Vadim Dambreville did on Facebook about important topics to consumers. Some great topics to I suggest for someone just developing their online Marketing Skills are: how to stay safe on the internet "Simple things to remember to trip up the Tripster", blogs about things that are funny or interesting, "Just for Fun" or simply talking about things of interest to you such as: "Life is Good." Adding a blog to your business site so that your fans can easily follow important things about the business and the people that are important to it is another great Marketing Skill that helps build relationships.
Marketing Skills
I have learned, in the Marketing Survival Skills program I belong to, there is only one simple thing to remember if you are to be successful with building relationships and that is the rule of giving 95% value (content that is important to the customer) and 5% take, (posting a call to action such as a link to the business website.) This is a passive way of putting the customer in control of opting to see what you have to offer. And being in control is something that everyone wants. Giving value can take a little longer than spamming but is much more effective in the long run.
In Conclusion:
Marketing Skills that help you build your business through building relationships may take a little longer but once you establish yourself and your purpose in the lives of your target audience, the rewards make it more than worth the time and effort. People will appreciate your efforts and in turn spread the word to others, before long you will find your business is exploding and taking on a life of its own. So the next time you hear someone say "It's all in the numbers, spam your market to reach the masses!" ask them "So how's that going for you?" Then start using those fine tuned Marketing Skills to begin building a relationship with them and soon they too will be asking you what you are doing too.
In Conclusion:
Marketing Skills that help you build your business through building relationships may take a little longer but once you establish yourself and your purpose in the lives of your target audience, the rewards make it more than worth the time and effort. People will appreciate your efforts and in turn spread the word to others, before long you will find your business is exploding and taking on a life of its own. So the next time you hear someone say "It's all in the numbers, spam your market to reach the masses!" ask them "So how's that going for you?" Then start using those fine tuned Marketing Skills to begin building a relationship with them and soon they too will be asking you what you are doing too.
Marketing Skills
This will be the last on this series for now
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